Diploma: Public Relations
Qualification – Diploma: Public Relations
Learning Programme ID 63609
Field: 03 – Business, Commerce and Management Studies
Course Information
Equip learners to understand and apply the underlying principles of the Labour Relations sector and associated Human Resource Development Legislation.
Provide a Qualification at NQF Level 5 that is the second step in a learning pathway in the Labour Relations field which will enhance the mobility of employees along a career path in the sector This can be done through an individual learning programme or through associated learnerships at various levels and areas in the Labour Relations environment.
| Course | Full-time Diploma: Public Relations |
|---|---|
| Programme Type | CHE |
| Award Type | Accredited Programme |
| Award Issued By | Ed-U City Campus |
| Accredited By | CHE |
| Course Duration | Theory 2 Years |
| Entrance Criteria | NQF Level 4 |
What does the Diploma: Public Relations course entail?
You will complete the following modules to obtain this qualification:
Year 1
Year 2
Year 1
Modules
- Module 1: Fundamentals of Public Relations
- Module 2: The scope and ethics of public relations
- Module 3: Research and public relations
- Module 4: Effective communication: The spoken word
- Module 5: Publics and public relations
- Module 6: The public relations campaign and programme
- Module 7: Public relations programme
- Module 8: Public relations advertising and publicity
- Module 9: Public relations and good brand advertising
- Module 10: Sponsorship
- Module 11: Corporate image and corporate identity
- Module 12: Conferences and seminars
- Module 13: Plant openings and open days
- Module 14: Public relations and crises
- Module 15: Public relations and industrial relations
Year 2
Modules
- Module 1: The language of publishing (Newspaper)
- Module 2: What is news
- Module 3: Writing news reports
- Module 4: Characteristics of good writing, media releases and compiling of press kits
- Module 5: The mass media: print media
- Module 6: Interviewing
- Module 7: Editing
- Module 8: Annual reports and special publications
- Module 9: Public relations and journalism
- Module 10: News and public relations
How is the Diploma: Public Relations assessed?
You will be required to undertake and complete the following per module: (Assignment, Tasks, Research Project, and Assessments) as well as a Portfolio of Evidence
Theory
- Tasks
- Assignments
- Research Project
- Assessments
- Portfolio Of Evidence (POE)
Workplace
- Site Diary
- Logbook
- Portfolio Of Evidence (POE)
Duration of the Diploma: Public Relations course
The Diploma: Public Relations course is delivered in the following manner:
- Attend full-time classes at our campus in Port Elizabeth over a period of 2 years
- You will have access to a computer lab for research purposes.
- A National Senior Certificate or equivalent.
- Equivalent’ refers to foreign qualifications (these are qualifications that you obtained in a foreign country, and which are evaluated by SAQA to be equivalent to the university entrance qualification of South Africa).
- A good command of English.
